Gianni Pieraccioni has been named CEO of Maesa, effective February 1, succeeding the company’s Founder and current CEO, Julien Saada, who will transition to Chairman of the Board and Chief Strategy Officer.

“This is a natural next step for Maesa’s development and now is the right time for me professionally and personally to envision a new role within the company,” said Julien, who founded the global beauty brand incubator in 1997. “We are very excited that we are able to attract such a high caliber leader to Maesa. I look forward to working with the team on transitioning day to day responsibilities to Gianni and will then continue my relationship with Maesa as Chairman and Chief Strategy Officer.”

Gianni joins Maesa with almost 40 years’ experience in the FMCG and beauty worlds, most recently serving as Executive Vice President and President EMEA, Luxury and Consumer Beauty at Coty. Prior to that he held leadership roles at Revlon, Procter & Gamble and Johnson & Johnson.

Maesa has incubated several brands including Kristin Ess Hair Care, Flower Beauty and TPH by Taraji.