British beauty brand Makeup Obsession is launching in Target beginning June 2. The partnership marks the brand’s entry into the U.S. Makeup Obsession is best known for its bold, trend-led creations that are also high quality, affordable products for eyes, lips and face. The line is PETA-certified cruelty-free, with a vegan selection, too. Prices range from $4.99 to $14.99.

Items include Mega Conceal, a longwearing, high coverage concealer boosted with caffeine; Liquid Illuminators, liquid highlighters packed with shimmering, iridescent particles; Power Palettes, a range of colors palettes delivering everything from neutrals to bold pops of color.