CEW turned to three women who are redefining what it means to be a beauty executive to serve as Ambassadors for this year’s Beauty Creator Awards. Here’s what Shiseido VP Integrated Communications, Tiffani Carter-Thompson; Scentbird CEO, Mariya Nurislamova; and 24 Seven EVP Global Client Strategy & Growth, Lisa Marie Ringus had to say about community, peer recognition and product recommendation.

Lisa Marie Ringus: “Our affiliation with CEW for more than 10 years has resulted in our credibility in the industry, it has reinforced our expertise in beauty and it has helped enhance our team’s knowledge of the industry overall through content, events and networking.”

Mariya Nurislamova: “Peer recognition is in a category of its own, especially in the industry as prolific with talented and creative people as the beauty industry.”

Tiffani Carter-Thompson: “For me, industry awards are recognition of everyone’s hard work. Collectively, we are moving our industry forward. I am also a huge fan of the incredibly beautiful window awards give into the careers of some of the greatest talents in our industry. Peer recognition inspires us all to keep doing our best work.”

Mariya Nurislamova: “A product needs to be truly stellar and different from what I have seen in the past for me to recommend it – and I have seen a lot. For skin care, immediate efficacy is something that always gets my attention, while for makeup I love innovative textures and ingredients that have skin care benefits.”

Lisa Marie Ringus: “I’m often asked about my beauty routine and what brands I am currently using. I will lean towards products that perform, efficacy, ingredient, packaging and design and ease of use in recommendations.”

Tiffani Carter-Thompson: “Less gimmick and more substance – proven performance is the most important factor for me. Clever names and packaging is a plus.”

To be part of CEW 2021 Beauty Creators Awards, enter your products here.