Annie Jackson likes to disrupt beauty—in a good way.

The seasoned beauty executive, who currently serves as Chief Operating Officer at clean beauty retailer Credo, earned her stripes in beauty by holding both manufacturer and retailer roles. She began her career at Estée Lauder, where after six years she was recruited to be one of the early members of the team that launched Sephora in the U.S. and Japan. Later, she took a role as the Director of Global Product Marketing for Benefit Cosmetics, and in 2011, Annie returned to her Sephora roots in merchandising for color cosmetics at Sephora within JCPenney.

Annie’s love of beauty and her quest for cleaner options led her, along with fellow former Sephora executive, Shashi Batra, to create Credo Beauty in 2014. It’s there where their vision to change the way people think about what they put in and on their bodies began—fostering a new generation of beauty brands—pioneering the clean beauty movement. Credo Beauty now operates 10 stores nationwide.

A member of CEW on and off for many years, Annie has been featured on CEW panels for her clean beauty expertise and for breaking new ground in beauty retail. To say that she knows clean beauty is an understatement; she basically made it a household word by bringing a clean-beauty retail concept to the masses.

That’s why Annie makes the perfect CEW Beauty Creators Awards Ambassador, a role where Annie will raise awareness and promote excitement for the program.

“We are long-time beauty veterans and have deep respect for our peers and past experiences that have gotten us to this place. But we are also trying to affect positive changes that are long overdue in beauty, so having recognition and support for our [and the industry’s] work is extremely meaningful,” said Annie.

Be sure to vote for this year’s Beauty Creators Awards Winners!