Even though the overall personal care industry is currently flat, men’s grooming categories are showing healthy growth, according to The NPD Group. Here, some sales and survey stats:

  For the 12 months ended June 30, sales of men’s electric shavers and men’s trimmers gained 9% and 12%, respectively, in dollar sales. Facial trimmers grew 13% in dollar sales.

  Pen trimmers and nose/ear trimmers together accounted for 13% of men’s trimmer dollar sales and increased 22% and 19% in units, respectively.

  Body groomers gained nearly 16% in unit sales for the 12 months ended June 30.

  Body groomers skew toward the under-35 age group and are even more popular among men under age 25.

  Over nine in 10 men use some sort of grooming products today.

  The men’s grooming industry generated $964 million in U.S. department store sales in 2011, an increase of 11%, compared to 2010.

  Facial cleansers (excluding bar soap), facial lotions/moisturizers, and lip products are the most commonly used products among male facial skincare users.

  Men’s facial skincare grew 11% in dollars in 2011.

  Facial skincare product users are more likely to be ethnic men and men aged 18-34.