Meredith Corporation has announced it will shutter More magazine following publication of its April issue.
According to Nancy Weber, EVP, Chief Marketing Officer at Meredith, More has attracted a loyal audience of high-household income women since its launch in 1997. The glossy became a profitable in the early 2000’s, but was particularly hard hit during the recession of the late 2000’s, and advertising never fully recovered to sustain prior levels of profitability.
Despite a significant investment in More in 2015 – including an increased trim size and higher quality paper stock that aligned it with its upscale and affluent audience – the magazine continued to face advertising challenges in the luxury marketplace.
Veteran Beauty Editor, Didi Gluck, who joined More in 2015, posted on her Facebook page how More “gave a voice to women over 35 – incredible women doing incredible things. It was also a creative outlet for some unbelievably talented writers, editors, photographers and designers. Personally, it has been the most enriching job I’ve ever had.”