Inspiring editors with various forms of content seems to be the new swag bag at launch events these days.
We saw it earlier this year with philosophy, when it brought in global well-being ambassador and NY Times best-selling author, Gabby Bernstein, to enchant acolytes and bloggers alike with a 45-minute inspirational speech.
Luxury lifestyle brand, Hermès, recently presented a solo dance performance, which could only be described as primal and equestrian-inspired, to launch its new scent, Galop d’Hermès.
And last week Dr. Murad’s publicity team put together the brand’s first Connected Beauty Summit, held at Chelsea’s Glasshouses, to discuss how lifestyle is connected to how you feel, which is connected to how you look. And of course to introduce two new products.
Run like a Ted Talks for the beauty industry, speakers included Arianna Huffington, who had been on tour with her latest literary endeavor, ‘The Sleep Revolution,’ who talked about the importance of sleep while looking at beauty from the inside out. Jason Harcup, Global Vice President of Discovery at Unilever—which acquired Murad earlier this year—spoke about epigenetics, and how the environment, specifically pollutants, affect our genes. Mallika Chopra, Deepak Chopra’s daughter, focused on mindfulness and setting intentions, and how both can improve our lives. She then led a brief guided meditation.
Last to share his thoughts was Dr. Howard Murad, who informed the group about the cultural stresses and stressors we experience, be it our relationship with our devices or longer commutes, and how life’s stresses can affect our skin and overall health. He continued with the summit’s theme of connected beauty, nourishing and protecting the skin, cellular hydration and how we should ‘eat our water’ with fruits and vegetables that are rich in hydration, minerals and amino acids. Lastly, he spoke about not losing touch with your inner toddler, the person you were before the world told you who to be – something that has always been his deep belief.
Daniel Bruzzone, the company’s Chief Marketing Officer of Murad, acting as emcee.
Two forthcoming launches, which were in keeping with the day’s theme, were also on display. City Skin Overnight Detox Moisturizer, designed to detoxify skin overnight, $70, and MattEffect Blotting Perfector, a skin care cushion compact that offers a translucent, liquid blotting formula to cool the temperature of your skin, $38, will be released in January. Presently, Dr. Murad offers 71 sku’s and seven core product collections.