Neiman Marcus has launched in-store shops to feature clean beauty products across its 43 stores encompassing skin care, hair care, nail and color cosmetics. The luxury retailer’s Clean Beauty shop features items that are free of parabens, paraffins, phthalates, sulfates and silicone, as well as animal testing. Clean Beauty will also have an online presence.
“We’ve had clean beauty products for years, but felt it was important to define what clean beauty means to Neiman Marcus,” said Michelle Gill, Vice President, Divisional Merchandise Manager, Beauty. “By calling out these products, we are helping our customers make an educated decision.”
Clean Beauty comprises 850 products and is a marriage of clean beauty and science-based products. The products feature a circular Clean Beauty icon, both online and in-store, so that they can be easily identified.
In addition to stalwart clean brands, such as Dr. Barbara Sturm, Tata Harper and Oribe, Michelle cited new additions including Maya Chia, Agent Nateur, Knesko Skin and Kjaer Weis.
“Obviously our core brands are very important to us, but we wanted to introduce these new brands to our customers who are willing to try new products as part of their regimen,” said Michelle.
“This doesn’t imply that our other products are dirty, rather it gives our customers a choice. There is so much conversation around ingredients, and our customer may not want certain ingredients in her beauty regimen. She’s buying what’s right for her,” said Michelle.
She described the Neiman Marcus customer as “eager to try new things. She expects quality and luxury. So it’s important to engage her with new initiatives. On average, our customer has approximately sixteen brands in her beauty wardrobe.”
Michelle pointed out that many of the retailer’s existing brands are also free of the five “no go” ingredients. Moreover, she said that 65 percent of the Trending Beauty section (described as “cult faves you’ve seen in your feed”) is made up of clean products.
“We are curating a broad assortment of products that are relevant and authentic to Neiman Marcus,” she said.
“We’ve built an incredible collection of luxury skin care with top-performing brands, whether plant or science-based. We curate and test everything for efficacy. This is a very exciting time in beauty, a time of innovation and discovery,” added Michelle.