Yet another trade show with an eye on eco beauty has emerged, but the newest effort looks to cater to the luxe market, as well.
“This event is a chance for the industry to step inside the green bubble of non-toxic beauty without stepping outside the world of luxury,” said Elev8 co-founder, Amy Turner.
On April 18, the beauty industry welcomed Elev8, held at White Space Chelsea, a gallery located in the heart of Chelsea’s art district. The evening event attracted almost 200 attendees, consisting of press, influencers and retailers.
As guests entered the brightly-lit loft space, they were greeted by the scent of essential oils, thanks to the 36 highly-curated brands showcasing their latest and greatest.
Attendees had the opportunity to touch, smell and test the products, which were hand-selected based on their commitment to non-toxicity, performance and luxury values.
“I have no place left on my arms to sample anything!” exclaimed one beauty editor rolling up her sleeves in an effort to find room to test just one more fragrance oil. “These products are so unique and different; I have to try them all.”
Some interesting discoveries seen at the event included:
Earth Tu Face – Founded by two herbalists, the brand boasts an all-natural, plant-based skin care line free of toxins and synthetic compounds. One of its hero products, Honey + Coconut Mask ($26) infuses raw honey and virgin coconut oil with organic garden flowers—and is edible.
S.W. Basics – Focused on the motto of “less is everything” the company creates products using five ingredients or less, all of which are sourced from certified organic, fair trade or family farms. It’s S.W. Basics Exfoliate ($24) features oat and almond flours, as well as mineral-rich sea salt that aims to reveal soft and glowing skin.
Steward & Claire – While drinking a martini, co-founder Kristin Donnelly realized that mixing a cocktail is just as similar as mixing ingredients to create beauty products. She used her food background to curate products made with food-grade, essential and botanical-infused oils. The brand’s Negroni Lip Balm ($6) is inspired by the cocktail classic, and serves as a gentle reminder that it’s five o’clock somewhere.
kaia naturals – This eco-beauty brand creates products that are cruelty-free and non-toxic for busy and active women on-the-go. It’s Juicy Bamboo Natural Facial Cleansing Cloths ($15) feature eight plant-based essential oils, and are harvested from unbleached cashmere-soft bamboo fibers that are biodegradable in soil.
de Mamiel – Created using a fusion of ancient Chinese medicine and modern scientific research about how ingredients interact with our bodies, the brand’s products were developed to treat, soothe and balance the skin. It’s signature Altitude Oil ($40) is meant to act as a natural immune booster when traveling or when in need of a lift during a long day.
Nuori – Freshness is at the core of this brand’s new generation of skin care. Every 21 days the company produces a new batch of freshly blended products stamped with a date the consumer must begin using it, as well as when it expires. This method allows the brand to keep its products free from preservatives and other synthetic additives, normally used to prolong the shelf life of beauty products.
Malaya Organics – Handcrafted in small batches, the brand only uses pure, organic, wild crafted, ethically sourced ingredients. Ninety percent of its returning customers are driven by the Rejuvenating Face Serum ($65), which features a unique blend of active vitamin, mineral and omega fatty acids that aims to combat the effects of time and environmental damage.
In addition to the tradeshow, the organizers of Elev8 presented awards in six categories. Recipients and award categories included Sustainable Pioneer: Lurk; Best New Launch: Axiology; Best Breakthrough Product: Maya Chia; Best Performance: Precious Skin Elixirs; Best Packaging: Ayra Essentials and Best in Show: Strange Invisible Perfumes.