It’s August, which means that as soon as someone steps outside, their hair will give in to the forces of nature that comes along with summer weather, including stifling heat and humidity. The result: unruly frizz, dull strands and loss of moisture. But the beauty industry is never at rest, and already has products and services on tap to cater to the season’s hair care needs. Take a look at what’s in store to keep locks smooth, hydrated and on point.

Style Stars Moves to NoMad: Uber hairstylists Sally Hershberger and Tim Rogers are teaming up with skin care clinic The Face Place to break ground on a new 5,000-square-foot beauty haven offering everything from blowouts, balayage, facials, manicures and pedicures. The new spot, to be called Sally Hershberger | Tim Rogers Salon, is located at 25 West 26th Street and opens mid-September. The salon will exclusively use Sally’s professional hair care line, 24K. Charcoal wood floors, stainless steel hardware and south-facing windows are planned to decorate the space, along with 28 chairs. Sally’s iconic Downtown Salon in the Meatpacking District closed August 13. Sally said of the move: “After nearly 14 years in the Meatpacking District I decided it was time to switch things up. The general feel of the neighborhood changed…lots of tourists and tour buses going by. Every detail of the new NoMad space represents my specific vision. I’m excited to create new experiences with my beauty dream team giving our clientele the best of the best in the industry.”

Blow Out Bar Comes to Macy’s:
A new blow-out bar has opened in Macy’s Herald Square as part of the department store’s continued effort into experiential services to engage customers and target millennial shoppers. Oneblowdrybar has been tapped for Macy’s One Below beauty floor. If the name of the salon sounds familiar it’s because a unit operates a location in Red Bank, New Jersey, and prides itself on customizable services. Founded by Aurelio Ventrella, Oneblowdrybar will offer blowouts for $40, with an unlimited blow out option for $199 (with a three-month commitment). The salon uses Blo Pro products and also offers Peter Coppola Keratin Concept Treatments and Brazilian Blowouts for $99, and FACE Atelier makeup applications for $40. News of the opening is getting to consumers through a blend of public relations and advertising in key local press frequently read by commuters.

​Honest Beauty Launches Hair Care: Jessica Alba’s Honest Beauty is expanding into hair care and styling products. Two hair care collections target separate hair needs: normal/dry and dry/damaged locks. Prices range from $18 to $24 and will be available in Ulta doors. Jessica, who serves as Chief Creative Officer for The Honest Company, parent of Honest Beauty, said inspiration for the line’s scent came from family vacations in Mexico. For normal/dry hair there’s the Beyond Hydrated range, which includes Beyond Hydrated Shampoo; Beyond Hydrated Conditioner and Beyond Hydrated Moisture Milk Leave-In Conditioner. For dry/damaged hair there’s the Truly Restored range, which includes Truly Restored Shampoo, Truly Restored Conditioner, Truly Restored Leave-In Conditioner and Truly Restored Recovery Masque. Styling includes four items: Honestly Effortless Sea Salt Spray; Honestly Uplifted Volumizing Spray; Honestly Polished Dry Condition + Shine Serum; Honestly Protected Heat Defense Spray. All products carry the Honestly Free Guarantee, meaning that it is made without many ingredients of questionable health and safety standards including sulfates, silicones, parabens, PEGs, polyquaterniums, butylene glycol, propylene glycol, mineral oil, paraffins, DEA/MEA/TEA, steareth-n, formaldehyde carriers, synthetic fragrances or dyes.

Beat the Heat with Brazilian Blowout: While National Brazilian Blowout Day (August 21) has come and gone, the need to fight frizz, especially this deep into summer, never goes away. Enter Brazilian Blowout, the completely customizable smoothing treatment that maintains curl and wave depending on how a stylist performs the service, and takes 90 minutes on average to administer and lasts for up to 12 weeks. The end result is smooth, shiny hair that cuts styling time in half and improves the overall condition of hair. These days, the active ingredients in the popular service are amino acids, allowing for the zero downtime.