L’Oréal has entered into a strategic partnership with tech solutions firm Verily, one that holds the potential to identify dermatologic interventions for consumers by combining Verily’s and L’Oréal’s strengths in their respective industries.

The first piece of the partnership is a strategic research collaboration to establish a longitudinal biological, clinical, and environmental view of skin health. It looks to leverage L’Oréal’s scientific knowledge of skin and Verily’s comprehensive clinical science capabilities to decode and discover the links between exposome, skin aging, and deep biology of the skin.

The second is the collaboration between Verily’s R&D Team and L’Oréal’s Active Cosmetics Division to explore the development of new technologies and tele-diagnosis solutions, such as sensors, and AI algorithms for dermatology and skin care that can form the basis for new services.

Guive Balooch, Global Head of L’Oréal’s Technology Incubator, said L’Oreal saw an opportunity to provide consumers and dermatologists with new tech to manage skin health.

“Today, one in three people in the U.S. suffer from skin issues, which makes it even more imperative that they have a data-driven, real-time relationship with their dermatologist. We saw an opportunity to provide consumers and dermatologists with new tech so they can have a system to manage skin health. With Verily, L’Oréal will create and bring together innovations from both sides: consumers can take images and get information on-the-spot about their skin, and dermatologists will be armed with new sensors and ways to measure skin at a higher level of accuracy than ever before. This skin health management system will be a place where any consumer can have more precise routines, personalized products and better care for their skin conditions,” said Guive Balooch, Global Head of L’Oréal’s Technology Incubator.

Nicolas Hieronimus, Chief Executive Officer, L’Oréal Group, said, “Thanks to this partnership, we want to lead a new era of skin health through tech and science, to enable every person around the world the most inclusive, personalized, powerful and precise programs for their skin Health at each stage of their lives.”

Brian Otis, Fellow, Co-Founder, Verily, said, “Our collective approach has the potential to identify the right intervention based on data, powered by Verily’s technology and clinical science abilities combined with L’Oréal’s beauty industry leading intelligence and dermatology network.”