There’s no real reason to say third time’s the charm for GlamGlow, the LA-based skin care brand that’s taken specialty retail by storm. This month, GlamGlow unveiled its third product, BrightMud Eye Treatment, a tap-on, wipe-off treatment developed as a quick fix for Hollywood’s elite. The eye mask is packaged as 12 single-use chrome cells with two compartments – one for each eye – to be left on the skin for three minutes and then removed without the use of water to reveal instant results. Each chrome cell features a powerful bioactive mud formula, including six caffeine sources, which aims to absorb toxins while reducing the appearance of dark circles, puffiness and fine lines. According to the company, BrightMud also utilizes time-lapse technology to deliver a micro layer of active ingredients designed to continue penetrating the skin up to 20 minutes after the product is removed. Sold exclusively at Sephora, GlamGlow BrightMud Eye Treatment retails for $69.