An offspring of one of the cast members of “Real Housewives of Beverly Hills” has hit the Big Time.
Maybelline New York announced earlier this week that Gigi Hadid, daughter of Yolanda Foster of the RHOBH, is their newest spokesperson. Viewers of the Bravo network show have watched the budding model’s career grow.
Gigi, 19, has emerged as a fashion up-and-comer over the past year, appearing on heavy-hitting designer runways including Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott and Chanel. In 2014, Gigi was featured on the cover of the fourth installment of Carine Roitfeld’s CR Fashion Book, and also on the cover of the December 2014 issue of Harper’s Bazaar Malaysia. Campaigns with Tom Ford, Sports Illustrated and a spot in the notorious 2015 Pirelli calendar have followed. She began her modeling career as a tot for Baby Guess, and then Guess for Kids and Guess.
”We are thrilled to welcome Gigi Hadid to Maybelline New York,” said Jerome Bruhat, Global Brand President, Maybelline New York. “As the fashion industry’s newest it girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life.”
The Malibu, California-native counts more than 1.4 million Instagram followers and 193,000 Twitter devotees among her social media presence. And while ads featuring Gigi aren’t planned to break until October, Maybelline New York is sure to capitalize on the model’s social influence during Fashion Week, which kicks off in February 12 in New York, and where the brand serves as the event’s key makeup sponsor. Below, Maybelline shared Gigi’s answers to a Q&A they had with the it girl.
MNY: What does “born with it” mean to you?
GH: Personally, I think that “born with it” is the perfect way to show that Maybelline is here to embrace every face. It’s a brand that wants to help each individual person express their unique self and highlight their beautiful features with amazing makeup, not hide their face or cover it up. Everyone can find what they’re looking for with Maybelline products and use them in different ways. Sometimes everyone needs a little nudge to remind themselves that they were born beautiful.
MNY: What are you most looking forward to when working with Maybelline New York?
GH: I’m looking forward to really getting to know the team and becoming part of the Maybelline family! I’m so excited to be able to truly represent and stand behind products that I’ve always been a genuine fan of. Hopefully I’ll learn some makeup skills along the way too.
MNY: Do you exercise? What is your favorite workout?
GH: Every day that I’m in New York, and not working, I box at Gotham Gym with my trainer Rob Piela. I grew up my whole life playing sports, so just working out at the gym doesn’t do it for me mentally. I love boxing because I feel like it’s something I can get better at and it takes my mind off of reality when I’m doing it. It’s a great mental escape and I’m always excited to get back in the gym. Gotham is like my second home in the city.
MNY: How would you describe your style?
GH: Casual chic. I love to glam up on occasion, but for a normal day, I love a cute outfit that is comfortable. I’d say my style represents both my California upbringing and my current New York City lifestyle.
MNY: What’s your favorite piece in your wardrobe right now?
GH: I’m not sure I can choose a favorite, but I think that everyone needs the perfect fitting jeans and a perfect pair of boots. My favorite boots right now are Chanel, and my favorite jeans would have to be my high-rise three-zip cropped pair by Guess.
MNY: What show has been your favorite to walk in and why?
GH: Chanel was probably my favorite show because it was so organized, professional and stress-free. I loved it not only because it was a highlight of my life and career, but mostly I was able to enjoy and take in the beauty of the show because it was so well-run.
MNY: What makes a woman beautiful?
GH: Confidence and presence.
MNY: What are your thoughts on the power of makeup?
GH: I think that makeup has the power to really change someone’s confidence. It is true that beauty comes from within, but I know that when I’m feeling down and I put makeup on, it automatically makes me feel beautiful and therefore changes my mood. Good makeup is one of the best accessories.
Did you learn any beauty tips or tricks from your mother or grandmother?
GH: My mom mostly taught me about taking care of my skin, especially protecting it from sun-damage. One thing we used to do together when I was young was exfoliate our lips with a sugar scrub and a wet towel. She also taught me that less is more with makeup.
MNY: What makeup items do you always have with you?
GH: I don’t know if it’s cliché to say this, but it’s so true: I’ve been using the same Maybelline concealer (Super Stay 24Hr Concealer) and Maybelline lash curler since I started wearing makeup. Every time a new collection would come out from the brand, I’d find my favorites, which right now are Maybelline New York The Nudes eye shadow palette and Pumped Up! Colossal Volum’ Express mascara. I’ve always thought that makeup didn’t have to be expensive to be great, and really respect that about Maybelline.
MNY: Who is your beauty icon?
GH: When I was young I loved Candice Swanepoel’s makeup looks for events. I think she does a really great job of letting the makeup show off her face rather than take it over.