As beauty products continue to garner broad global attention, brands are finding they need to develop innovative items that will appeal to consumer demands for continued profitability. Several trends drove the beauty market in 2014, and have major implications for 2015 and beyond. Learn which trends are shaping the future of the industry and how they may affect your category from the industry’s leading experts at CEW Presents: The NPD Group’s 2014 Year in Review and Trend Forecast.

Now in its third year, this must-attend event will provide exclusive access to competitive industry intelligence, normally reserved for NPD clients only. The NPD Group’s Marshal Cohen, Chief Industry Analyst, and Karen Grant, Vice President and Global Beauty Industry Analyst, will be joined by Nielsen’s James Russo, Senior Vice President, Global Consumer Insights, to reveal invaluable information including 2014 sales results, global beauty industry trends and proprietary consumer research findings. They will also discuss opportunities and challenges in prestige and mass beauty to help brands make strategic business decisions. Attendees will also receive a take-away with proprietary consumer research findings.

The CEW members-only event will take place Thursday, February 10 at the Union League Club in Manhattan. A cocktails and networking reception will begin at 5:30 p.m., followed by the program, from 6:30 p.m. to 7:30 p.m. This event usually sells out quickly, so register now to not miss out on the opportunity to hear exclusive intel from beauty’s top experts.