Larissa Jensen has been promoted to Vice President, Industry Advisor for the The NPD Group’s U.S. Beauty business. Larissa has been with the firm for 15 years and most recently served as Executive Director/Industry Analyst, tracking industry market trends across the prestige skin care, makeup, fragrance, and hair categories with the goal of helping brands, manufacturers, and retailers evaluate new business opportunities and better run their businesses. She also serves as NPD’s beauty spokesperson and provides industry insights and consultative services to beauty clients. Prior, to joining The NPD Group, Larissa held marketing positions at The Estée Lauder Companies, Inc. and L’Oréal USA.

“Larissa packages passion, enthusiasm, and insightfulness to delight our clients and the broader beauty community with her in-depth understanding of the beauty industry and its trends,” said Lori Monaco, President, U.S. Beauty, The NPD Group. “She is a valuable asset to all who cross her path, including those striving to take their beauty business to the next level.”

Her new role is effective immediately.