Sales of prestige beauty products in the U.S. continue to grow, according to the NPD Group, up 4 percent to $4 billion in the first quarter of 2017 versus the same period last year.
Prestige makeup sales grew 6 percent to $2 billion during the January through March time period, leading overall beauty industry gains. The eye category grew at the fastest rate, driven by eye shadow (+14 percent), eye brow make up (+12 percent) and mascara (+5 percent). All face products (+20 percent) and face primers (+18 percent) led the gains for the face category. Heading into the peak travel season, sales of travel-size makeup products grew by 47 percent or almost $14 million.
In skin care, notable gains were seen for products including face masks (+47 percent), shampoo (+23 percent), acne treatment (+16 percent) and body cleansers (+9 percent). Sunscreen sales grew by 11 percent, reaching $17.6 million. Skin care overall grew 5 percent to $1.4 billion.
The fastest-growing fragrance segment in the first quarter was home scents. Sales grew by 16 percent, with high double-digit increases across all products (candles, diffusers, room fresheners, potpourri and all other home ancillaries). Fragrance juice sales were flat in during the quarter. Overall fragrance sales were down 1 percent to $684.6 million.
“Consumer desire for products that work with them, simplifying their routines and offering instant gratification in both appearance and experience is the force pushing some of the biggest trends in the beauty industry today. Whether they need a quick hair or makeup fix after the gym, on an airplane, or are looking to create a warm, sensory experience in their home, consumers have made clear their need for immediacy without sacrificing comfort or quality,” said Karen Grant, global beauty industry analyst, The NPD Group.