Prestige skin care was the star of 2017, growing more than the sector’s other leading prestige beauty categories, color and fragrance. But what drove skin care sales during the year? NPD data shows that skin care subsegments Facial Moisturizer and Other Face (which includes products such as face mists, essences, concentrates and boosters) accounted for $150 million in combined dollar sales gains. Additionally, unique product formats such as gel, water and oil formulas all experienced double digit gains and accounted for $100 million in combined dollar sales gains. Brands outside the Top 20 accounted for 76% of skin care increases, and new skincare launches grew 19%, helping to drive skin care dollar performance this past year.
NPD will dive further into the performance of prestige beauty on the morning of February 15, along with insights by Mintel and mass beauty data by Nielsen, at CEW’s Year in Review and 2018 Trend Forecast. This CEW members-only event, to be held at The Roosevelt Hotel in Manhattan, kicks off with breakfast and networking at 7:30 a.m. The program begins at 8:30 a.m. and will run until 10 a.m. To register, please click here.