Beauty Insider asked the industry who they think is lighting up the digital world, with next-level mobile efforts, Facebook campaigns, Twitter outreach and consumer engagement campaigns. The names that were ultimately selected represent a spectrum of digital roles, from public relations director to consumer engagement executive to global marketing head. See who you said is setting the beauty stage by serving as a trailblazer in digital beauty.

1. Julie Bornstein, Senior Vice President of Sephora Direct
2. Kiki Rees, Senior Vice President, Global Consumer Engagement, Revlon
3. Kristen Yraola, AVP, Digital Media and Internet, Maybelline NY-Garnier
4. Marisa Thalberg, Vice President of Global Digital Marketing, The Estée Lauder Cos.
5. Alexis Rodriguez, Executive Director, Public Relations, Bobbi Brown Cosmetics
6. Valerie Hoecke, VP Digital Experience and Commerce, Benefit Cosmetics