Cosmetify, an online price comparison platform for beauty shoppers, became available in the U.S last week, partnering with several retailers including Sephora, Amazon, Walgreens and Macy’s. Originally launched in the U.K. in 2019 by e-commerce entrepreneur Matt Davies, Cosmetify estimates that users are able to save an average of 20 percent off the recommended retail price (RRP). The platform features over 2,000 beauty brands, such as Huda Beauty, The Ordinary and M.A.C., and more than 400,000 products.
In addition to its comparison functionality, the platform includes icons next to each product allowing users to clearly see if it aligns with their preferences, such as cruelty-free, vegan and eco-friendly. The full glossary of clickable icons are available on a dedicated page with the ability to click on each for more information and to shop by each specific area. The site also offers users the opportunity to create an account in order to manage a wish list and sign up for alerts about price drops and sales. Furthermore, the platform includes a beauty blog featuring trend-led stories, reviews, tutorials and expert advice.
Along with the website, cosmetify.com/us, a U.S. version of the app is free to download on iOS and Android from the App Store or Google Play. Unlike the website, the app includes the added capability of scanning a product’s barcode to discover the cheapest beauty outlet for the item.