Last year, in an effort to amplify the voices of Black content creators, skin care brand Paula’s Choice debuted On the Rise, a yearlong paid program designed to uplift talented micro influencers of color. Following the successful initiative, the program is returning with 10 new Black content creators, all of which have under 20,000 followers on social media.

The following On The Rise Content Creators have been chosen from more than 1,200 applicants: @skincareinscrubs @skinlikewhoa @iamcamillesmith @scamander14 @selfcarecoka @haiknalah @ricrdoron @myskinfrastructure @p_sha and @tayloryourglow .

Among the benefits of the program are a paid content partnership, amplification via the Paula’s Choice social platform, personalized landing page on, monthly support calls with Paula’s Choice Team, bi-monthly group masterclasses, and a group mentoring and strategy session with Mattie James, Lifestyle Influencer & Entrepreneur.

Last year’s participants were: @bymechanel, @skincarewithsaj, @miamibeautyvice, @themethodmale, @mimi_moments, @glowskinguy, @skinandbearit, @beautyincolor_official, @thecliffordshow, @skinbynefertiti.

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