The Professional Beauty Association (PBA) has named Nina Daily as the association’s new Executive Director effective June 30. Steve Sleeper, the organization’s head for more than 20 years, is retiring. Nina currently serves as PBA’s Chief Marketing Officer.

Steve is credited with uniting the members of several national associations under the PBA umbrella, including Beauty & Barber Supply Institute (BBSI), the American Beauty Association (ABA), The Salon Association (TSA), and the National Cosmetology Association (NCA), creating the industry’s largest and most comprehensive trade association.

“Nina Daily is ideal to take over as Executive Director of the PBA,” said Steve. “She has shown incredible leadership and drive as CMO, and combining her industry knowledge with her past experience, is poised to lead the new era in growing the PBA.”

Nina has been with the PBA for the last two and a half years and brings more than 20 years of business and marketing experience to the role. Under Steve’s administration, the PBA completed its five-year strategic plan in 2020 with many key success milestones, despite the challenges presented by COVID-19. Highlights include 300 percent membership growth and engagement; government affairs that helped prevent deregulation and state level licensing reform; and the raising of more than $1.6 million for stylists during the pandemic.

PBA is now focused on a three-year strategy plan focusing on strengthening membership support, resources, and overall growth.