In an effort to recognize excellence in creative fragrance storytelling, a new award program, The Perfumed Plume Awards For Fragrance Journalism, has been developed by industry insiders Mary Ellen Lapsansky and Lyn Leigh. Modeled after the prestigious Prix Jasmine that originated in France over 20 years ago, which has since been replaced by the Jasmine Awards, the Perfumed Plume Awards is the first of its kind in the U.S. Organizers hope to turn the newly established Perfumed Plume Awards into an iconic symbol of media excellence, while positively impacting the fragrance category.

“Our goal is to establish an all-inclusive awards program in the U.S. that specifically targets the many talented writers and visualists who bring to life for the general public the craft, the inspiration, the emotion and the sensory journey that is at the heart of fragrance creation,” said Co-founder Mary Ellen.

The Awards will recognize all channels of consumer communication in digital and print formats including magazines, newspapers, digital media and books. For editorial submissions, fragrance articles must have appeared in U.S. publications and provide generic information about scent in an original, creative and unique style that captures the attention of the consumer. There is also one award for visualization of scent stories, which will be judged on overall design presentation.

Judges include a diverse panel of industry executives such as Virginia Bonofiglio, Chairperson, Cosmetics and Fragrance Marketing, FIT; Henry de Monclin – VP Creative and Development, Perfumania, Inc.; and Bettina O’Neill , VP/DMM Cosmetics & Fragrances, Barneys New York, to name a few. Category winners will receive an award and check for $1,000.

Submissions are being accepted now through December 11 2015 and the winners will be announced in April 2016. For more information, click here.