Pixi Beauty has landed distribution in Canada’s Shoppers Drug Mart, the region’s leading retail pharmacy chain headquartered in Toronto, Ontario. Beginning January 1, Pixi’s skin care and color collections will launch in more than 780 Shoppers Drug Mart stores. The expansion will incorporate a comprehensive marketing strategy including social media engagement by brand creator and Founder, Petra Strand.

“Our partnership with Shoppers Drug Mart is an important next step for Pixi,” said Petra.

Felix Strand, Vice President of Pixi Beauty, said, “We are very excited to take this strategic next step in our global distribution growth plan for Pixi, capitalizing on the ongoing success in the US market. A partnership with Shoppers Drug Mart to launch and expand into Canada is in line with our brand’s DNA of bringing affordable luxury to everyone.”

Entry into Shoppers Drug Mart complements the brand’s distribution in Target in the US. The brand was launched in London 15 years ago and claims a social media following of 250,000.

Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart, said, “As Canada’s leading beauty destination, we are always looking for high quality, new brands that are on trend and resonate with our customers. Pixi Beauty is a great addition to our color cosmetics and skin care offering.”