Pixi Pretties, a collaboration between the popular beauty brand and a clutch of its most loyal influencers, unveiled its third edition on Thursday night in Los Angeles.
Since 2017, Pixi founder Petra Strand has worked with a handful of influencers to create new, limited-edition product offerings to boost its existing stable and help engage its fan base. The latest, which will debut online and in Pixi’s Los Angeles store June 12, and in nationwide Target doors at the end of June, encompasses lip and eye colors, shimmer powders and sticks for the face and body.
“We have created this amazing collection in collaboration with some of my favorite beauty gurus,” said Petra. “Each collaboration is unique as the taste-maker gets to create their ‘dream’ beauty products together with Pixi.”
The five influencers – with a combined Instagram audience of 3.5 million followers – were tasked by Petra to bring their vision to existing formulations and products. These include Chloe Morello (@chloemorello), who co-created a trio of new Lip Icing colors, which she said “add the perfect sparkle to any lip look. The shades are so versatile you can wear them solo or on top of your favorite lipstick.” Maryam Maquillage’s (@maryamnyc) eye and lip kits, one each for day and night, are her way “glamming up” a look while removing the guesswork “out of coordinating the perfect eye and lip makeup.” Rachel of @rachhloves came up with a highlighting palette as a quick pick-me-up “faux glow” during busy days with her two young children, and Jen Chae (@frmheadtotoe) also cited the challenges of mothering as her inspiration. “As a busy mom, I’m all about finding easy makeup solutions,” she said of her shadow stick. And an eyeshadow palette from Heart Defensor Telagaarta (@thatsheart) was created to work with all skin tones.
The products start at $14 for the Lip Icings.