Poshly.com dove deep inside its consumer-driven beauty data to find out what’s making makeup mavens tick. It turns out contouring, highlighting and natural beauty looks were the hottest trending topics in May. Below, a peek at the Top 10 trending topics, and here, Poshly’s report that explains why each topic is piquing their interest.

  1. Contouring
  2. Highlighting
  3. Natural Look
  4. Color Eyeliner
  5. Color Correction
  6. Organic/Natural Ingredients
  7. Pastels
  8. Dewy Skin
  9. Urban Decay
  10. Metallic