Poshly’s original report, COVID-19’s Impact on the Beauty Business, has been updated with even more information, including:

  • The boom of DIY beauty activities, including at-home mani/pedis, sanitizing beauty products, and experimenting with makeup and hairstyles.
  • The usage of face masks (to cover nose/mouth in public places) and how it’s impacted consumers need for cosmetics, especially for lip and face makeup.

The majority of respondents are still concerned about the COVID-19 crisis, however the forecast on the beauty industry by consumers and professionals has improved.

“With beauty retailers closing their brick and mortar locations and an estimated one million cosmetics services sector workers being impacted by salon and spa closures, there is tremendous concern about the immediate and long-term impacts of the COVID-19 crisis on the beauty industry,” says Doreen Bloch, CEO and Founder of Poshly Inc. and Executive Director of the Makeup Museum. “The new data shows encouraging signs of increased interest from consumers in new product launches and more positivity from professionals on industry outlook despite short-term job losses.”