For the first time, data firm Poshly is offering brands free access for up to 10 data searches per month.

“Poshly has empowered the world’s biggest beauty brands with data since 2012,” said Poshly CEO, Doreen Bloch. “Now, we are excited to open up our data ecosystem to more brands thanks to new access tiers that make the information more affordable than ever.”

The firm’s platform,, is already utilized by brand professionals at L’Oréal, Walgreens Boots Alliance, Patchology, EVOLVh, SoapBox Soaps and more than 50 other beauty brands. The data is leveraged for product development and R&D, marketing, business intelligence, and more.

The company’s platform features 30,000,000+ data points direct from beauty consumers across 10,000+ questions, including ingredients and formulations; retailers and media; packaging and creative, brand awareness, competitive intelligence and trend tracking and attitudes and opinions.

For users wanting unlimited data access, the cost to upgrade to a Pro account is $99 per month, and includes enhanced features such as creating and sharing reports.