Preen.Me, a leading beauty content website with broad social media reach, has made it possible for beauty brands to leverage their Instagram followers. The new technology by Preen.Me allows on-the-go Instagrammers to finally shop the images they love, putting an end to the guessing game of  “Which lipstick is that?” by sending a list of the products used in a “liked” photo directly to a user’s inboxes. Preen.Me is now also offering the Shop Your Instagram service as a subscription service for brands.

“While other Instagram solutions are triggered by liking brand or campaign images, Preen.Me focuses on beauty UGC. The final result is an organic product recommendation that’s always accessible and shoppable,” explained Preen.Me Chief Executive Officer, Tamar Yaniv. “There’s nothing more frustrating than not being able to find the product you saw on Instagram. That’s what we’re solving with our new technology.”

The Shop Your Instagram feature rolled out this month with Tweezerman; a Bumble and bumble partnership launched January 26.

Preen.Me’s proprietary technology was first tested on Preen.Me’s Instagram audience in preparation for industry roll-out. Preen.Me works with beauty brands to deliver products directly to a selection of influencers (influencers receive the product, but they are not paid). They create beauty looks with the products, tagging them all with the products they used to achieve the look.

Preen.Me posts the looks on Instagram, and using their proprietary technology, triggers an email with all the products used in the look when the look is “liked” to users who have opted in. Preen.Me said emails receive a 40% open rate, perhaps not so surprising since the consumer has already “liked” the look.

Preen.Me reaches over 60 million consumers across all social media channels, such as Facebook and Instagram, with over 1 million social interactions monthly.