On Wednesday, Procter & Gamble confirmed it had broadened the responsibilities of senior executive David Taylor, the company’s Group President of Global Health & Grooming, to include taking over P&G’s Global Beauty Unit. The move becomes effective Feb. 1. According to Seeking Alpha, the move gives David control of businesses that generate more than 40% of the company’s revenue and makes him a front-runner to eventually succeed Chairman, President and CEO A.G. Lafley. Beauty was P&G’s weakest key operating unit in the fiscal year that ended in June, Seeking Alpha said, with sales falling 2% and the only unit to post a decline; sales fell 1% in the September quarter.

Deb Henretta, the former Group President of Global Beauty, will move to a newly-created role, Global President of E-business. She will be succeeded by Patrice Louvet, currently Group President of Global Cosmetics, Prestige and Salon Professional, who will add personal, skin and hair care to his responsibilities.