Procter & Gamble To Cut Up to 80 Brands
P&G Chief Executive Officer, A.G. Lafley, announced a sweeping brand reduction that will cut its portfolio to 70 to 80 properties from its current 160 or so. The massive pruning will take place over the next 24 months and include divesting brands and slashing sku’s. Staying put are its top performing, strongest brands representing 90% of sales.
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