Executive Credit: Rob Robillard, CEO and Founder of Nourish Organic

How it works: The product is an easy to use, highly absorbable cream which blends into an oil once it hits the skin’s temperature. Each essential oil has been blended to the right therapeutic percentage.

Waitlist Worthiness:
It’s a first-to-market concept and product.Never before has a consumer been able to see an improvement in both their skin and their mood.

Marketing Plan: To launch the innovative line of aromatherapeutic skin care products – Skin Calm, Skin Boost and Skin Cool, the brand is partnering with Amy Galper, the Founder and Executive Director of the New York Institute of Aromatherapy. At in-person events and on social media, Amy will provide an “Aromatherapy 101” on the benefits of organic essential oils and the latest news and developments in the field. Nourish Organic will also be partnering with Tribe Dynamics to seed the products with some of the top social media influencers focused on organic and natural beauty.

New Strategy: The brand will connect with beauty influencers and this is the first time it is using a strong outside expert to support the education and training for a launch.

Get It: Items will be sold at natural retailers and on the brand’s website, at NourishOrganic.com in September, and will retail for $24.99.