Five years ago Dr. Dennis Gross, the board-certified dermatologist and creator/founder of his impressive line of skin care products, introduced the SteamersSolutions, a facial steaming device for the at-home market. Last year it went through an upgrade and redesign.
This month Dr. Gross introduces another at-home device, the FDA-cleared SpectraLite EyeCare Pro, a futuristic-looking, wearable, anti-aging device for the eye area.
A hands-free tech treatment that conjures up images of the Star Ship Enterprise, the device features 72 LEDs created to target crow’s feet and frown lines. Utilizing four different wavelengths of light therapy – amber, red, deep red and infrared – the facial device stimulates collagen production.
“While my Pro Facial Steamer delivers essential hydration, this new item is all about delivering anti-aging results,” said Dr. Gross. “Collagen is the holy grail of youthful skin. Used daily for three minutes over six to eight weeks, with consistent use, fine lines will diminish and skin will be firmer. It’s a great addition to the world of cosmeceutical ingredients.”
At-home beauty-enhancing gadgets continue to be big sellers in department stores, and specialty stores Sephora and Ulta Beauty. Finding white space within a pre-existing category is becoming more and more challenging. But according to Dr. Gross, his latest is a first-to-market product.
“People love convenience, they love to see results. I’m a big believer in light therapy. And we felt there was a gap in eye device offerings. And it’s the first area to show signs of aging,” he said. “What’s out there now can often be ineffective, take too long to use or see results, and in some cases, be unsafe. I wanted to develop a product that was easy to use, hands-free and compliant. This device is the next frontier in anti-aging because it targets different receptors than what is possible with [topical treatments] alone.”
Like with most of Dr. Gross’ products, inspiration was patient-driven.
“I offer a range of laser and light treatments at my practice. Now clients can continue their dedicated routine at home,” he added. “Before now, I couldn’t even recommend anything else, so I decided to design my own.”
Earlier this year Dr. Gross rebranded his company with new packaging and logo, and launched several products, all within a new category that targets tired skin. SpectraLite is an extension of these new additions, a concept that took 18 months to bring to market. Already garnering positive feedback, the electronic at-home beauty enhancement arena is one he will continue to develop.
“I’m constantly on the hunt for what’s next. Plus, it begs for social media selfies.”
Sephora will be the exclusive retailer for SpectraLite starting in April, with plans for expansion on drdennisgross.com, on-air at QVC and select spa partners in June, with distribution in the top international markets by end of year. The device retails for $159.