Qurate Retail Group’s QVC U.S. and HSN are planning to introduce more than 90 emerging brands across all of its product categories with two-thirds of the brands self-identifying as either women-owned or minority-owned.
The brands were discovered through The Big Find, the retailers’ second annual international search to discover entrepreneurs with the next big brand or unique product. Finalists met virtually with a panel of judges comprised of QVC and HSN merchandising leaders, program hosts, and brand founders from QVC and HSN established brands as well as return winners from The Big Find 2019, to prove that they have what it takes to bring their products to life to millions of QVC and HSN customers.
There are 23 brands that are expected to launch by the end of March, including Pili Ani and 54 Thrones, both of which are the beauty vertical.
“Each of these entrepreneurs have moved us with their remarkable personal stories and innovative products,” said Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and QVC U.S. Chief Commerce Officer.
QVC and HSN form one of the world’s largest video commerce platforms, reaching more than 90 million homes in the U.S. (380 million worldwide) via broadcast channels and millions more via streaming, web, mobile, and social platforms. The brands selected through The Big Find will have the opportunity to expand their reach and relevance and share their products directly with QVC and HSN customers, reaching them across all these platforms.
The brands launching this year follow the inaugural Big Find 2019 winners, including Mented Cosmetics, Sassy Jones, Cleo + Coco and Truth and Style, all of which sold out of items during their on-air premieres and continue to bring new products to QVC and HSN customers.