As specialty beauty stores and department stores reopen, everyone wants to know the latest consumer shopping habits. With nearly 300 Brand Ambassadors in the trenches, Beauty Barrage is uniquely qualified to provide answers on everything from what shoppers want, if testers are important and customers’ overall state of mind . Here, some of the key findings from its field team on what’s happening in the nation’s stores.
Report from the Front Line: What’s Happening in Beauty as Stores Reopen?