This summer, blogger Imogen Matthews and Louise Barfield, Head of Marketing at Two by Two, co-authored a report, “Male Grooming: the Final Frontier?” in which they explore behaviors and opportunities in male grooming. They dived into market context, emerging behaviors and groups, and new opportunities and propositions. Beautymatter recently published a few key insights and stats from the report including:

  • 58 percent feel looking and feeling clean and fresh is most important when buying grooming products designed for men

  • 39 percent feel tinted moisturizers will become bathroom staples for male consumers by 2020
  • 54 percent feel there is a shortage of facial enhancement and cosmetics products for men and view this as an area for potential growth

To see the full highlights of the study, click here.