Market research platform Suzy has acquired beauty-focused research platform Poshly.com. The acquisition expands Suzy’s category presence and qualitative research capabilities. Founded in 2018, Suzy is a real-time market research platform that aims to advance human understanding between consumers and enterprises helping businesses make more intelligent decisions. Suzy recently closed a Series D funding round for a total of more than $100 million raised to date from investors that include Bertelsmann Digital Media Investments, Foundry Group, H.I.G. Capital, North Atlantic Capital, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durant’s 35 Ventures.
Doreen Bloch, CEO of Poshly, joins Suzy as Vice President of Audience Management to oversee the operational rollout of Suzy Home, a division that looks to collect and analyze feedback from consumers’ hands-on product testing experiences, then retarget those same consumers for follow-up research. Doreen’s mission at Suzy is to grow and diversify Suzy’s audience, and give clients more opportunities to engage with consumers. Poshly’s audience and research platform looks to grow Suzy’s community of beauty and personal care consumers base.
“Suzy is committed to giving our customers access to the most cutting-edge research capabilities available,” said Avi Savar, President of Suzy. “Integrating Poshly into our platform allows us to continue raising the bar with our best-in-class product, delivering real-time consumer intelligence that is more crucial than ever to brands’ decision-making.”
“With our combined capabilities, audience and technology, Suzy and Poshly empower more brands with faster, higher-quality consumer insights data from expanded audiences to drive business decisions forward in real-time,” said Doreen of the company she founded in 2011. “Suzy Home represents the first powerful offering that has resulted from our teams joining forces as we partner with Matt, Avi and the Suzy team to launch innovative solutions for Suzy’s clients and to continue rapidly expanding Suzy’s audience.”