In an effort to tap more millennial online shoppers, Revlon’s name will be stamped on 10 million Amazon shipping boxes through the end of March, reports Crain’s New York Business. In addition to the brand’s name, the boxes will feature the slogan #LoveIn3Words, with space for recipients to write in three things that represent love to them. The initiative is part of the brand’s “Love Project” campaign, which debuted with a commercial featuring Lady Gaga, Pharrell and Ellen Degeneres during the Academy Awards. The second phase of the campaign is now in the works, along with plans for a spring marketing push for Elizabeth Arden. The increased marketing initiatives are part of the company’s overall plan to reach $5 billion in annual sales within five years. Revlon currently generates $3 billion a year.
Revlon Partners with Amazon for Ecommerce Push
In an effort to tap more millennial online shoppers, Revlon’s name will be stamped on 10 million Amazon shipping boxes through the end of March, reports Crain's New York Business.
