Capitalizing on chrome nails, one of the biggest social media nail trends of 2017, Sally Hansen is looking to tap into salon sales by launching Salon Chrome, the first DIY chrome nail kit to be released in the U.S. Typically, the shiny mirror effect is achieved by a professional during a lengthy salon visit using chrome pigment and a UV light. With the release of the new kit, users will gain the ability to get trendy Instagram nails in just four steps, and at a fraction of the cost of a salon visit. Also, unlike salon chrome manicures, the Salon Chrome kit offers a no-fuss, soak-free removal with the use of regular nail polish remover.

“As the leaders in color and technology, we are constantly bringing our consumers first-to-market, salon-quality innovations. We’ve done exactly that with the launch of the first DIY Salon Chrome Kit,” said Chandra Coleman, VP of Color Cosmetics and Mass Fragrances US, Coty. “Our best-in-class R&D team figured out how to optimize the technology so that anyone can create and personalize the look at home without the tedious salon process.”

To date, over 460,000 posts have been tagged #chromenails on Instagram. The rise in the trend was predicted by Pinterest at the end of 2016 when the company released its 100 of 2017 trend report, noting pins of chrome nails increased by 50%.

This is not the first time the brand has challenged salons with a cheaper, at-home alternative. In 2014, the Coty-owned brand launched Miracle Gel, a light gel system, which promises salon-quality color and shine for 14 days. To date, the system has sold more than 36 million bottles.

The limited-edition launch will be available in a total five shades, with the Mermaid, Rose Gold, Peacock and Gunmetal colors available on beginning mid-August for $20 each. The kits will include a chrome powder, top coat and sponge applicator. The Holographic shade will be available exclusively at Ulta Beauty stores in September and on in October for $30, and will include a base and top coat in addition to the original chrome kit offerings.

As social media continues to impact the beauty industry, the brand plans to stay on the pulse of emerging trends in order to quickly turnaround product innovations that cater to consumers’ needs. “Our team is constantly exploring opportunities so we won’t rule out more collections on the future,” said Chandra.