Salon Brand Enters Retail Realm
InoaColor Care, L’Oréal Professionnel’s much-lauded ammonia-free hair color brand, is launching a line of at-home hair care, to be sold at the salons where INOA is available. To kick off the launch, Jason Backe, celebrity colorist and ambassador for L’Oréal Professionnel, opened the doors to the Ted Gibson Salon in the Flatiron District last month—a place he likened to his “other home”—for an evening of discussion and celebration.
BY Aubree Mercure | PUBLISHED September 11, 2012
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