Several of the beauty industry’s most beloved service providers have regrettably announced employee layoffs. On Friday afternoon, thousands of consumers and beauty industry executives received emails from the founders of facial haven Heyday, nail boutique Ten Over Ten and spa and wellness outpost Naturapathica, stating that they had made the difficult decision to let employees go in order for them to receive government assistance as a result of the coronavirus sweeping the United States.

“This week we had to temporarily close our spa doors. Today, without being able to book appointments, we had to let go of the people that make Naturopathica spas so amazing,” said an email from the company’s President, Emma Froelich-Shea.

Heyday sent a similar message.

“It’s with the heaviest heart that we’ve had to make the devastating decision to let go of the lifeblood of our Heyday community,” said the company’s founders, Michael Pollak and Adam Ross. More than 300 skin therapists across 11 shops have been affected.

Ten Over Ten, which has been in business for more than 10 years, also had to make the difficult decision to lay off employees, as salons are no longer operating.

“It is our greatest hope that this crisis will come to an end in the not too distant future and that we will be able to reopen, but the harsh truth is that at this time we do not know how long the salons will be closed,” said a company email sent by the salon’s founders, Adair  Ilyinsky, Jaclyn Ferber and Nadine Abramcyk.

All three companies have set up relief funds for their respective employees.

To donate, please visit:

Heyday Relief Fund

Naturapathica Relief Fund

Ten Over Ten