Subscription-based fragrance and beauty company, Scentbird, is expanding into the wellness category. The company will begin selling CBD-infused products, adaptogens, supplements, sexual wellness and tonics as part of its existing monthly subscription service, and will introduce new brands throughout the year.
“The rise of health and wellness has been pivotal for Scentbird. Discovery is the cornerstone of our business model, and with wellness it was important for us to be able to help consumers navigate all-new ingredients and advanced technologies, from the comfort of their own homes,” said Scentbird CEO Mariya Nurislamova. “Our platform mitigates the limitations of traditional sampling, by allowing consumers to choose which full-size products they want to try each month.
Among the first products available in the lineup include Ora Organic Vegan Pre-Workout Supplement, Highline Wellness CBD Chews and CBD Drops, Golde Matcha Golde Turmeric Tonic, Anima Mundi Collagen Booster Elixir and Perfect V Vanicure Essentials Kit.
“Wellness was the natural next step for us as we strive to be at the forefront of beauty trends, and as we build up our platform to become the ultimate discovery destination,” said Vice President of Brand Relations, Richard Vera. “We intend to offer a curated assortment of products for gut health, calmness, hair and nails, women’s health and CBD.”
Subscriptions start at $14.95 a month.