Finalists for the 26th annual CEW Beauty Awards program were revealed this afternoon via a livestreaming event hosted by Kirbie Johnson and Sara Tan of popular podcast, Gloss Angeles. To celebrate emerging market trends, several new categories were added this year, including CBD, Sexual Wellness, Skincare Face Masks, Hair Accessories and Unisex Fragrance. More than 274 finalists were selected from a record-breaking 1,104 product entries, across 45 categories. View the complete list of finalists here.

“For nearly three decades, the CEW Beauty Awards continue to be the only beauty awards selected by beauty professionals – those who truly know the best in beauty,” says Carlotta Jacobson, President of CEW. “These awards continue to guide consumers as they navigate the beauty space, discovering the most creative and innovative products, demonstrating the ongoing evolution of the industry.”

The 2020 CEW Beauty Awards are sponsored by Firmenich, QVC, Arcade Beauty, Voyant Beauty, Beauty Inc, Financo, CVS Pharmacy, Satisfyer, YouCam Makeup, RPG, Sheencolor USA, Nielsen, Anisa Beauty, Rpr Marketing Communications, MaCher, Cosmoprof North America, NYSCC, P&G Beauty, Johnson & Johnson, Unilever, Consultancy Media, Suite K, PIMS, WWD, Preen.Me, NPD Group and Ernst & Young.

All Beauty Award winners will be announced on Friday, November 13. To register for tickets to the virtual Beauty Awards event, please visit