Self's Elaine D’Farley: What’s the Mission of a Beauty Editor Now?
With social media impacting everything from readership to consumerism, Elaine D’Farley, Beauty Director of Self, has undergone a reinvention. Over the past several years Elaine has turned her role into one that’s multifaceted: it requires business savvy, creative marketing, social outreach and communications expertise. At Fashion Group International’s beauty networking event May 2, “Changing Lanes,” Elaine spoke about why success as a beauty editor is truly predicated on reaching out to readers.
BY Aubree Mercure | PUBLISHED May 23, 2012
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