Sephora’s commitment to ensuring a more inclusive and equitable experience for its employees, consumers and the beauty community remains strong—and very public. On Wednesday, the retailer released a progress report on its strategy towards a more inclusive product mix and equitable workplace, which is supported by 11 internal D&I task forces and a detailed Action Plan. The following goals and achievements have been shared by George-Axelle Broussillon Matschinga, Vice President of Diversity & Inclusion, Sephora.
- In June 2020 Sephora owned eight Black-owned brands. By the end of 2021, Sephora will more than double its assortment of Black-owned brands, including achieving the 15 percent benchmark in prestige hair care. As of July, Sephora’s expanded offerings include BREAD BEAUTY SUPPLY, FORVR Mood, Topicals, and Sunday II Sunday, which join adwoa beauty, Briogeo, Danessa Myricks Beauty, FENTY BEAUTY by Rihanna, FENTY SKIN, Grace Eleyae, KNC Beauty, LYS Beauty, PAT McGRATH LABS, ROSE Ingleton MD, Shani Darden Skin Care and Qhemet Biologics. This fall, Sephora will launch several new Black-owned brands including but not limited to Fashion Fair and Hyper Skin.
- Black-owned brands now comprise 15 percent of Sephora’s total social and digital content, up from 11 percent in June 2020.
- This year’s Sephora Accelerate brand incubator program focused exclusively on cultivating and launching BIPOC-owned brands at Sephora, and included 54 Thrones, Eadem, Glory, Hyper Skin, Imania Beauty, Kulfi Beauty, Ries and Topicals.
- In 2021, Sephora implemented dedicated quarterly campaigns to drive awareness of Black-owned brands, including a Sephora.com landing page.
- To broaden inclusion for Sephora’s LatinX clients, the retailer doubled the number of Spanish-language YouTube videos produced each month and have incorporated closed-captioning on all Sephora-produced IGTVs, to improve the accessibility of their content.
- Since June of last year, Sephora has grown Black or African American leadership across stores, distribution centers and corporate offices from 6 percent to 9 percent. Black or African American Store Director representation increased from 6 percent to 11 percent.
- 64 percent of Sephora’s total workforce is comprised of People of Color, with 16 percent Black or African American.
- Sephora created 20 new inclusivity training modules required to be taken by all Sephora retail employees, including a series which trains all Sephora employees to recognize and mitigate their unconscious biases.