Sephora is commited to fostering a welcoming beauty community—and it’s showing how in a very public way. On the morning of June 5, every Sephora store, distribution center and corporate office in the U.S. will close for one hour to host company-wide workshops for its 16,000-plus employees. The workshops will focus around inclusivity and belonging, and will become a part of future employee trainings going forward.

The retailer is also debuting a new brand platform, Belong (Sephora.com/belong), which includes a new tagline, “We Belong to Something Beautiful.” A new manifesto has also been released articulating the values of the organization: Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our differences. We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included. The manifesto, which launched today, is live across all Sephora platforms, and will also be seen at the new Times Square location slated to open on May 24. An ad featuring the new brand messaging will launch in several major newspapers around the country.

Later this summer and in the fall, the retailer will expand upon the campaign by featuring stories about belonging and inclusion within the world of beauty.

“We pledge continued innovation and action for the benefit of our clients, our communities and our industry,” said Deborah Yeh, Chief Marketing Officer, Sephora.