Sephora has opened its newest—and smallest—concept store, Sephora Studio, packed with artistry and skin care services in just 2,000 square feet. The Studio debuted on Boston’s famous high-end shopping destination, Newbury Street, on July 21.

“The Studio merges the best of an inclusive neighborhood retail environment with best-in-class digital tools that enable our expert beauty advisors to customize recommendations on an individual basis,” said Calvin McDonald, President and CEO of Sephora Americas.

Known for its digital innovation, the latest retail concept coming from Sephora features many digital tools to engage shoppers, such as digital welcome and service menu screens for easy navigation and self-help. Beauty advisors are armed with mobilized devices to quickly service clients with appointment check in, allowing them to quickly look up customer loyalty club status, and retrieve Sephora.com ratings and reviews on any product throughout the store. The store also features two product delivery options, Order in Store and Same Day Pick Up. With Order in Store,beauty advisors can place orders online with complimentary standard shipping or reduced next day shipping. For those needing products faster, starting in October, Boston area clients can purchase on their device via the Sephora app and pick it up at Sephora Prudential Center the same day.

In July, Sephora celebrated opening its largest store in North American on Manhattan’s 34th Street.