Shiseido Company Ltd. has entered into a long-term partnership with Tory Burch LLC under which Shiseido will have the exclusive worldwide license to develop, market and distribute Tory Burch beauty brands. The agreement goes into effect January 2020 and looks to elevate the Tory Burch beauty business, which currently includes fragrance. Tory Burch’s beauty license will be managed by Shiseido Group’s Americas region headquartered in New York City.

Tory Burch, Executive Chairman and Chief Creative Officer, commented, “There are great synergies between our companies including a deep respect and connection to our customers, a passion to support women’s empowerment and an aligned long-term strategic vision. We could not be more excited to build a global lifestyle fragrance and beauty concept in partnership with Shiseido, a realization of a long-time dream.”

Pierre-Yves Roussel, CEO of Tory Burch, added, “We are proud of what we have accomplished with our family of fragrances to date and we are extremely honored to move the business forward with this new strategic partnership. Shiseido is an influential global leader setting the highest standard of excellence in the industry. We look forward to working with them to drive the next phase of development and expansion for Tory Burch Beauty.”

Marc Rey, CEO of Shiseido Americas and Shiseido Chief Growth Officer, said, “Tory Burch is a powerhouse fashion brand that shares many of the same values as Shiseido, and we’re thrilled to be in partnership together. There’s a tremendous opportunity to grow the Tory Burch business, and Shiseido is honored to provide Tory Burch with the resources to do so. By combining Tory’s beloved vision and the brand’s future-forward approach to digital, with Shiseido’s global platform and expertise in beauty and technology, this partnership has the ability to connect even more deeply with consumers and unleash the brand’s full potential. We are especially proud to partner with Tory, who sets an example for us all as a visionary, entrepreneur and an advocate for women’s empowerment, and we look forward to working closely with the broader team.”