L’Oréal unveiled its latest technological advancement, a personalized skin care service called Custom D.O.S.E., last Friday during this year’s SXSW Film Festival. Developed by L’Oréal’s Technology Incubator in partnership with its SkinCeuticals brand, D.O.S.E is engineered to scan and evaluate consumers’ individual skin needs and combine active ingredients into a tailor-made, corrective serum.

“At L’Oréal, we are poised to leverage technology to respond to the rising wave of consumer demand for personalized products and services,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. “D.O.S.E acts like a mini skin care laboratory, combining lab grade formulation and factory grade manufacturing into a machine that sits on the counter. As we pursue our mission of beauty for all, we are inspired by the challenge of using technology and design to create innovative beauty experiences custom made for each consumer.”

The D.O.S.E technology is first-of-its-kind because it’s able to mix active ingredients, chosen specifically to target the appearance of skin aging issues, such as wrinkles, fine lines, and discoloration, into a single serum. D.O.S.E has a production-quality compounder that operates at 1,200 rotations per minute to mix ingredients precisely, drop by drop. The machine combines active ingredients that historically were unmixable outside of a factory setting. Through this technology, skin care professionals can administer a single D.O.S.E serum with multiple active ingredients that address the appearance of multiple skin concerns. More than 250 unique skin types were considered when researching and selecting active ingredients to include in D.O.S.E in order to provide dozens of combinations through over 2,000 algorithms. L’Oréal scientists spent 12 months determining what formulations would be most efficacious based on consumer needs and ensured the technology could dispense the formula accurately.

The D.O.S.E experience begins with a one-on-one skin care professional consultation to discuss which active ingredients will be most appropriate for a patient. The skin care professional completes an assessment on a tablet, which transfers the data to the D.O.S.E machine that mixes and dispenses the customized serum. A custom label is then printed for each consumer, including an expiration date and a bar code for easy reordering.

“Our customers are consistently concerned with skin aging and discoloration, among various skin conditions that require a personalized approach to address them,” said Christina Fair, General Manager of SkinCeuticals. “The D.O.S.E technology empowers skincare professionals to co-create personalized formulas that address patients’ unique skincare needs on the spot, in minutes. We’ve created a better ecosystem for them to offer enhanced experiences for their patients using technology to address specific skin concerns.”

Also at SxSW, L’Oreal will feature Lancôme’s Le Teint Particulier, a custom-blended foundation experience that uses an algorithm to measure skin tones, coverage and moisture with pinpoint accuracy. Also, L’Oréal Professionnel’s Style My Hair app will be showcased, a real-time 3D hair color try-on service, which was created with Modiface.