The past few years of uncertainty have changed the way consumers shop, but will these changes have a lasting impact on consumer behavior in beauty? Will consumers continue shopping for hair products at Walmart and Target, or will they return to specialty beauty stores, such as Ulta Beauty and Sephora?
Spoiler alert: in the hair category, consumer interest for Sephora and Ulta Beauty is picking up, according to Spate, while it’s declining across other retailers. But things aren’t going back to normal — expectations have changed and consumers are looking to purchase trending brands across retailer types, regardless of price points.
In Spate’s latest report, more than 20 billion Google Search signals in beauty are analyzed to identify the differences and similarities in how consumers are thinking about Walmart, Amazon, Ulta Beauty, Target, Costco, Walgreens, CVS, and Sephora across the hair category. Read the full report to learn more about the changes in consumers’ retail associations across the hair category, and find out what this means for brands and stores.
Download the Retail Hair Trends Report to Discover:
- Retailer search performance across the hair category
- Top hair trends searched alongside each retailer
- Top hair-related brands searched alongside each retailer
- Recommendations for beauty brands and retailers based on consumer search behavior