The more understanding we gain from the negative effects the sun and environment has on our skin, the more destructive it seems those forces become. Yet beauty refuses to be bullied. To help keep up with our ever-increasing desire to protect our skin and return it to its glowing youth, the prestige category has stepped up its game by offering new technology, activation and application processes, ingredients and even how formulas respond to water.
Shiseido’s WetForce technology proposes a “take that” approach this year to water. Where most products lose their potency when mixed with H2O, Shiseido’s new Ultimate Sun Protection line, is strengthened by the element. Rather than boast water-resistant benefits, the formula becomes more effective when it comes in contact with water or sweat by creating a shield that guards the skin against UV damage. Two types are available: Ultimate Sun Protection Lotion SPF 50+ WetForce, $40 or Ultimate Sun Protection Cream SPF 50+ WetForce, $36.
This July, Philosophy’s forthcoming Ultimate Miracle Worker multi-rejuvenating cream broad-spectrum SPF 30 sunscreen, $72, offers full-light spectrum technology that fights UVA/UVB rays, but also goes after infrared and visible light. A true multi-tasker, it also contains bi-retinoid paired with active plant cells to rebuild collagen and revitalize the skin’s appearance.
Drunk Elephant steps up with Umbra Sheer Physical Defense SPF 30, $38, a broad-spectrum, cell-energizing sunblock infused with marula oil, sunflower shoot extract, astaxanthin and additional antioxidants to fight free radicals, and photoaging while ensuring anti-aging benefits.
Not all sunscreens come as creams or lotions. This summer also brings La Roche-Posay’s Anthelios Aox, a 2-in-1 anti-aging serum containing SPF 50, $42.50. The first anti-aging serum with UVA/UVB protection, it removes the need to layer products in order to protect skin.
First Aid Beauty releases Ultra Repair Pure Mineral Sunscreen, $30, a good choice for those with oily/combination complexion. The mineral active ingredients in this balm also help avoid breakouts caused by heavy or oily sunscreens. Joining the solution to sensitive skin is also SkinCeuticals’ Physical Matte UV Defense SPF 50, $34, whose powdery particles paired with zinc oxide and titanium dioxide, produces a matte finish.
Dr. Dennis Gross fights the sun and dark spots with his Dark Spot Sun Defense SPF 50, $42, which is a great option for those prone to scarring and hyperpigmentation. Since the sun causes dark spots to become even more so, the product is also formulated with antioxidants like vitamins C, E, and melatonin to help improve their color.
And for those residing in mega metropolitan areas, Clarins UV Plus Anti-Pollution SFF 50 might be the Mother Nature protector you need. Loaded with antioxidants like cantaloupe melon and white tea extract, which fight free radicals, pollution becomes less of an issue for skin, though it may still remain a nuisance.